SELECT COMPANY BUSINESS STRATEGIES IN FULL OF UNCERTAINTY

SELECT COMPANY BUSINESS STRATEGIES IN FULL OF UNCERTAINTY

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This article proposes an approach to the choice of the business strategies of the company here in the conditions of complete market demand uncertainty.It is based on using the so-called strategic statistical games - market becomes the first player and the head of the organization, receiving the administrative decision, the second.Formed matrix losses of the company, the relevant combinations of possible states of a market life extension blueberry extract demand and selected business strategies.

To select the optimal business strategies, corresponding to the concrete possibilities of the company, Wald, Savage and Hurwitz rules are used.